IBM Cloud & Watson
Jumping into projects with IBM can be like stepping into a creative wonderland. Picture this: escapading through the vibrant streets of Barcelona, capturing footage for four Live-Action films. Each is a mosaic of playfully art-directed scenes, metaphorically giving a heartbeat to IBM's Watson.
We cued the techno cranes and steady cams in order to help us pull off everything from car crash scenes to studios submerged in a foot of water. We went on a grand takeover of grocery stores, sections of airports, and fulfillment centers, turning them into canvases for these captivating stories.
The four films had to sing together to meet the campaign's needs. “The Cloud I Need?“ became the question each hero established to kick off the journey through playfully art-directed scenes that come to life and illustrate how Watson’s Cloud fulfills the needs of each business owner.
Each shot was carefully crafted using a menagerie of tools. Our intent was to make the flow of storytelling dynamic with one surprising transition after another.
A combination of camera trickery, visual effects, 2D and 3D animation were infused into every shot in order to bring these mosaics to life.
On Set
