IBM Cloud & Watson

Jumping into projects with IBM can be like stepping into a creative wonderland. Picture this: escapading through the vibrant streets of Barcelona, capturing footage for four Live-Action films. Each is a mosaic of playfully art-directed scenes, metaphorically giving a heartbeat to IBM's Watson.

We cued the techno cranes and steady cams in order to help us pull off everything from car crash scenes to studios submerged in a foot of water. We went on a grand takeover of grocery stores, sections of airports, and fulfillment centers, turning them into canvases for these captivating stories.

The four films had to sing together to meet the campaign's needs. “The Cloud I Need?“ became the question each hero established to kick off the journey through playfully art-directed scenes that come to life and illustrate how Watson’s Cloud fulfills the needs of each business owner.

Each shot was carefully crafted using a menagerie of tools. Our intent was to make the flow of storytelling dynamic with one surprising transition after another.

A combination of camera trickery, visual effects, 2D and 3D animation were infused into every shot in order to bring these mosaics to life.

On Set

Team

Creative Director              Dan Gregoras Marco Spier

Producer Cameron Lewis

Assistant Producer Leah Dorfman Andrew Rindlaub

VFX Supervisor Evan Schoonmaker

Art Director Donna Dennison

Storyboard Ben Chan Mike Deweese Syd Fini

Lead Technical Director Pakorn Bupphavesa

Editor Loren Christiansen

Design Martin Allais Sam Ballardini Kim Dulaney Kyle Fewell Mayukh Goswami Colin Hess Geoff Keough Toros Kose Georgia Tribuiani

Effects Angel Negron Nico Sugleris

2D Animation Darius Safani

Compositors Carl Mok Thao Dan Nguyen Phan Tim Regan Evan Schoonmaker Sohee Sohn Joe Vitale

3D Artists David Alonso Todd Peleg Anne Yang